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By Christian Coutenceau,Claude Valle,Edmond de Vigouroux d'Arvieu,Muriel Poullain,Xavier Jacquin,Alain Gillieron,William Everett,François Barbara

remark mettre en oeuvre concrètement une démarche d'intelligence économique au sein de son entreprise ? Les auteurs, tous specialists reconnus intervenant sur le terrain, constatent que l'intelligence économique se déploie difficilement dans les entreprises, et notamment dans les PME, automobile il n'existe aucune méthode l. a. reliant aux prises de décision quotidiennes. Ils nous proposent ici une méthode inédite, los angeles méthode Madie, qui explique, étape par étape, remark déployer dans son entreprise une démarche opérationnelle d'intelligence économique. Grâce à cet ouvrage, le lecteur chef d'entreprise, décideur ou supervisor, pourra anticiper les évolutions de son environnement et adapter avant ses concurrents sa stratégie d'entreprise.

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Guide pratique de l'intelligence économique (ED ORGANISATION) (French Edition) by Christian Coutenceau,Claude Valle,Edmond de Vigouroux d'Arvieu,Muriel Poullain,Xavier Jacquin,Alain Gillieron,William Everett,François Barbara


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