Morgan Genevieve Blue's Girlhood on Disney Channel: Branding, Celebrity, and PDF

By Morgan Genevieve Blue

Since the early 2000s, Disney Channel has been ruled via unique live-action programming well known between tween women. The indicates’ successes count not just on their recognition between lady audiences, but in addition at the improvement of celebrity personae through woman performers, comparable to Raven-Symoné, Miley Cyrus, and Selena Gomez. additionally, those courses and their performers have spawned profitable media and advertising franchises for the Walt Disney corporation. This ebook comprises analyses of this Disney Channel programming, in addition to Disney company experiences and government statements, including Disney Channel stars’ performances, promotional appearances, media construction, philanthropic efforts, and entrepreneurism. studying those texts, performances, actions, and personae, it considers the ways that they reproduce star, visibility, and female performativity as imperative to winning twenty-first century girlhood.

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Girlhood on Disney Channel: Branding, Celebrity, and Femininity (Routledge Advances in Television Studies) by Morgan Genevieve Blue


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