By John L. Fizel
Operating in the back of a veil of amateurism, the NCAA and collegiate athletic departments oversee giant company activities courses. those entities generate sales resembling specialist activities, perform and play in amenities that rival these present in expert activities, and pay their best coaches salaries akin to the salaries paid to coaches activities groups. Athletes are courted with lavish stadiums, education amenities, and locker rooms. consumers are wooed with branded clothing, video clips, trademarks, and ads. enterprise pursuits are captured with stadium billboards, digital advertisements on scoreboards, sponsorship of bowl video games, emblems on uniforms, and specific clothing and gear contracts. the place do, or may still, those profitable athletic ventures slot in the venture of upper schooling? To what volume is the imperative venture of making an atmosphere for studying and lengthening the frontiers of information improved or restricted through university activities? Are declarations through the NCAA to advertise amateurism and aggressive stability supportive of the college project? Does the NCAA even stick to its purported objectives?
The Economics of school Sports comprises either empirical and theoretical examine to deal with those and comparable matters. possibly the main specific contributions specialize in the interactions among felony and institutional elements of the NCAA and their effect at the goals and targets of college schooling; the entire contributions offer insights that would generate major dialogue in regards to the guidelines essential to maintain the power and integrity of the college education-sports coalition.
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Additional info for Economics of College Sports (Studies in Sports Economics)
Economics of College Sports (Studies in Sports Economics) by John L. Fizel
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