Download PDF by John Wills: Disney Culture (Quick Takes: Movies and Popular Culture)

By John Wills

Over the earlier century, Disney has grown from a small American animation studio right into a multipronged worldwide media huge. this present day, the company’s annual profit exceeds the GDP of over a hundred nations, and its portfolio has grown to incorporate Pixar, surprise, Lucasfilm, ABC, and ESPN. With a firm so diverse, is it nonetheless attainable to spot a coherent Disney imaginative and prescient or message?

Disney Culture proposes that there's nonetheless a unifying Disney ethos, one who could be traced again to the company philosophy that Walt Disney himself built again within the Nineteen Twenties. but, as cultural historian John Wills demonstrates, Disney’s values have additionally tailored to altering social climates. while, the realm of Disney has profoundly formed how american citizens view the world.

Wills deals a nuanced tackle the company ideologies operating via lively and live-action Disney videos from Frozen to Fantasia, from Mary Poppins to Star Wars: The strength Awakens. yet Disney Culture encompasses even more than simply video clips because it explores the intersections among Disney’s enterprise practices and its cultural mythmaking.  Welcome to “the Disney Way.”
 

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